UMD Men's Hockey

As the Social Media Manager for UMD Men's Hockey I developed, filmed and edited short-form content for Instagram and TikTok, capturing and covering game days ensuring real-time updates and engaging visual content for fans. Since I joined we've increased our combined following Tiktok and Instagram by 4K and 675K views on Tiktok. Implementing interactive strategies such as polls, Q&As, and staying up to date on trends to boost fan interaction and grow the team’s online community while maintaning a consistant visual style and messaging that reflects the identity of a D1 hockey program.